“Why This Kolaveri Di” is a Tamil song from the soundtrack of the upcoming Tamil film 3, which is due to be released in 2012. Written and sung by actor Dhanush, the song was composed by music director Anirudh Ravichander.The lyrics were conjured up in a simple form of Tanglish (mixture of Tamil and English) – meant to depict a drunk boy singing about his rejection by his girlfriend; the title means Why This Murderous Rage, Girl?
Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 1.3 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time. The song is also a hit among non-Tamils, apparently due to the Tanglish lyrics. By 30 November 2011 it had more than 10,500,000 YouTube views.. By the start of 2012, it had crossed 30 million Youtube views.The song became the top downloaded song on mobile with 2,10,000 downloads within the first 18 days of release. On 24 November 2011, this song became the first Tamil film song to premier on MTV India. The song had achieved 16 million hits on YouTube as of 5 December 2011. The song and versions of it account for almost 40 million of YouTube’s total views.
Indian Prime Minister Manmohan Singh invited Dhanush, for the dinner party along with Japanese Prime Minister Yoshihiko Noda, in his New Delhi residence, India.The song was named the Best Song of 2011 by CNN.Want to Hear that Song huh? Here it Comes for You…
- Yes, Tanglish! “Why This Kolaveri Di” Youtube hit is the top song of 2011 (otterman.wordpress.com)
- ‘Why This Kolaveri Di’ A Super-Hit! ANNA RAJNISIR KONECTION? (chiragdhakaan.wordpress.com)
- Why Kolaveri Di Went Viral – Lessons for Marketers (slideshare.net)